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But behind the marketing, the cloud is murky. It’s shared. It’s complicated. It’s foggy. And most of all, it’s not really yours. When you upload to the cloud, your data enters a vast, interconnected system where visibility and control are diluted. You rely ", "dateline": "United Kingdom", "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "h1", ".article-summary", "h2" ] }, "isAccessibleForFree": true, "copyrightHolder": { "@id": "https://fire-vault.com/#organization" }, "copyrightYear": 2025 } ] --- Recent Breaches Breaches [2026 PowerSchool 62.4M records ](https://www.bleepingcomputer.com)[2026 DISA Global Solutions 3.3M records ](https://techcrunch.com)[2026 Globe Life 850K records ](https://www.securityweek.com)[2026 Lidl GB Customer contact data ](https://www.theguardian.com/business/2026/jun/11/lidl-gb-third-party-data-breach)[2026 Asahi Group Production systems disrupted ](https://www.reuters.com/technology/cybersecurity/asahi-says-cyberattack-disrupted-operations-japan-2025-09-29/)[2026 Kido International 8K records ](https://www.bbc.co.uk/news/articles/c623d7v0e5xo)[2026 Collins Aerospace (RTX) Check-in and boarding disruptio... ](https://www.bbc.co.uk/news/articles/c789e7l1z7po)[2026 Jaguar Land Rover Production and IT systems disru... ](https://www.bbc.co.uk/news/articles/cx2gx8p3rzeo)[2026 Peter Green Chilled Order and logistics data ](https://www.bbc.co.uk/news/articles/c0k7yy8n3g5o)[2026 Adidas UK Customer contact details ](https://www.bbc.co.uk/news/articles/c78jkev1el2o)[2026 PowerSchool 62.4M records ](https://www.bleepingcomputer.com)[2026 DISA Global Solutions 3.3M records ](https://techcrunch.com)[2026 Globe Life 850K records ](https://www.securityweek.com)[2026 Lidl GB Customer contact data ](https://www.theguardian.com/business/2026/jun/11/lidl-gb-third-party-data-breach)[2026 Asahi Group Production systems disrupted ](https://www.reuters.com/technology/cybersecurity/asahi-says-cyberattack-disrupted-operations-japan-2025-09-29/)[2026 Kido International 8K records ](https://www.bbc.co.uk/news/articles/c623d7v0e5xo)[2026 Collins Aerospace (RTX) Check-in and boarding disruptio... ](https://www.bbc.co.uk/news/articles/c789e7l1z7po)[2026 Jaguar Land Rover Production and IT systems disru... ](https://www.bbc.co.uk/news/articles/cx2gx8p3rzeo)[2026 Peter Green Chilled Order and logistics data ](https://www.bbc.co.uk/news/articles/c0k7yy8n3g5o)[2026 Adidas UK Customer contact details ](https://www.bbc.co.uk/news/articles/c78jkev1el2o) [View All →](/learn/breaches) [![Firevault - offline secure storage, physically disconnected from the internet](/assets/logo-color-DBVl0KCg.png)](/) Products Solutions [Why OSS](/why-oss) More [Help](/help)[Get started](/get-started) [Knowledge Vault](/learn/knowledge)/ [News](/learn/knowledge?filter=news) News · 31 March 2025 # Cloud Is More Like Fog: What You Cannot See We’ve grown comfortable with the idea of “the cloud”, a magical, invisible place where our photos, documents, and sensitive files live safely. But behind the… ![Mark Fermor](/assets/mark-fermor-aWtKNSv7.jpg) Mark Fermor Director & Co-Founder, Firevault 1 min read Share [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Ffire-vault.com%2Fnews%2Fwhy-cloud-storage-is-more-like-fog-you-cant-see-whats-really-going-on)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Ffire-vault.com%2Fnews%2Fwhy-cloud-storage-is-more-like-fog-you-cant-see-whats-really-going-on&text=Cloud%20Is%20More%20Like%20Fog%3A%20What%20You%20Cannot%20See%0A%0AWe%E2%80%99ve%20grown%20comfortable%20with%20the%20idea%20of%20%E2%80%9Cthe%20cloud%E2%80%9D%2C%20a%20magical%2C%20invisible%20place%20where%20our%20photos%2C%20documents%2C%20and%20sensitive%20files%20live%20safely.%20But%20behind%20the%E2%80%A6)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ffire-vault.com%2Fnews%2Fwhy-cloud-storage-is-more-like-fog-you-cant-see-whats-really-going-on)[](mailto:?subject=Cloud%20Is%20More%20Like%20Fog%3A%20What%20You%20Cannot%20See&body=We%E2%80%99ve%20grown%20comfortable%20with%20the%20idea%20of%20%E2%80%9Cthe%20cloud%E2%80%9D%2C%20a%20magical%2C%20invisible%20place%20where%20our%20photos%2C%20documents%2C%20and%20sensitive%20files%20live%20safely.%20But%20behind%20the%E2%80%A6%0A%0Ahttps%3A%2F%2Ffire-vault.com%2Fnews%2Fwhy-cloud-storage-is-more-like-fog-you-cant-see-whats-really-going-on) ![A foggy harbour at twilight with industrial buildings barely visible through dense fog, teal water reflections](https://zomvctmqpgirvjnvawlz.supabase.co/storage/v1/object/public/article-images/cloud-fog.jpg) A foggy harbour at twilight with industrial buildings barely visible through dense fog, teal water reflections Why it matters ## What this means for organisations holding critical data We’ve grown comfortable with the idea of “the cloud”, a magical, invisible place where our photos, documents, and sensitive files live safely. But behind the… In this analysis **On this page** We’ve grown comfortable with the idea of “the cloud”, a magical, invisible place where our photos, documents, and sensitive files live safely. But behind the marketing, the cloud is murky. It’s shared. It’s complicated. It’s foggy. And most of all, it’s not really yours. When you upload to the cloud, your data enters a vast, interconnected system where visibility and control are diluted. You rely on third parties to keep your most important files safe, while they often mine metadata, log access, and expose your information to potential breaches. FireVault rejects this model entirely. It doesn’t live in the cloud. It doesn’t connect to the internet. It gives you one thing the cloud never can, total, personal control. Your files aren’t just stored; they’re locked away, physically unreachable, until you say otherwise. In a world of fog, FireVault is clarity. No third-party access. No shared infrastructure. Just your data, yours alone. About the author ![Mark Fermor](/assets/mark-fermor-aWtKNSv7.jpg) ### Mark Fermor [](https://www.linkedin.com/in/mfermor) Director & Co-Founder Co-founder of Firevault, focused on offline secure storage and protecting individuals and businesses from fraud, fines, loss and damage. Speaker, owner and advisor. The Firevault view**Offline Secure Storage® keeps a clean copy beyond the reach of an attacker.**[Why #OSS →](/why-oss) Control systems and access**Cut the physical paths attackers and third parties depend on.**[Explore Control →](/solutions/control) Get started**Get started, or talk to a member of the team.**[Get started →](/get-started) How Firevault would handle this ## Access decided by you, not assumed by the network Control by Firevault removes standing pathways and replaces them with connection windows you approve, so stolen credentials and compromised suppliers have nothing standing to abuse. [Get started](/get-started)[Talk to the team](/demo) **No standing access**Paths exist only when you open them **Verification**Identity confirmed before any connection is made **Containment**A compromised account cannot reach what is disconnected **Control**Every window and closure is under your command Related Reading ## You may also find these useful [ ![Firevault Awarded Cyber Essentials and Cyber Essentials Plus Certification](/__l5e/assets-v1/446b675b-b48b-4b8e-ba01-b97ad3abf97d/firevault-cyber-essentials-plus-certified-2x.jpg) News ### Firevault Awarded Cyber Essentials and Cyber Essentials Plus Certification Firevault has been awarded Cyber Essentials and Cyber Essentials Plus certification, the UK Government-backed scheme run by the NCSC, following an independent technical audit of its systems and controls. 26 Jul 2026 2 min ](/news/firevault-cyber-essentials-plus-certified)[ ![Russian hackers steal UK government logins: why offline vaults change the equation](https://zomvctmqpgirvjnvawlz.supabase.co/storage/v1/object/public/article-images/news%2Frussian-hackers-uk-government-logins.jpg) News ### Russian hackers steal UK government logins: why offline vaults change the equation The Telegraph reports that Russian-linked hackers have harvested UK government login credentials and traded them on dark-web forums. The incident is a reminder that credentials, however well protected in the cloud, remain the single point of failure that offline data vaults are designed to remove. 7 Jul 2026 4 min ](/news/russian-hackers-steal-uk-government-logins-offline-vaults)[ ![Great Marlow School partially closed after cyber attack](/news/great-marlow-school-cyber-hero.jpg) News ### Great Marlow School partially closed after cyber attack A malware incident has shut down ICT systems at Great Marlow School in Buckinghamshire, cancelling lessons and silencing parent communications. Here is what it tells us. 14 Jun 2026 4 min ](/news/great-marlow-school-cyber-attack-partial-closure)[ ![School Ransomware: Files Must Live Offline](/__l5e/assets-v1/5dcdf155-e287-48e8-bf9b-82b9837b80d0/school-ransomware-safeguarding-2x.jpg) News ### School Ransomware: Files Must Live Offline St Anne's Catholic School in Southampton was shut for four days after ransomware hit its network. It is not the first school to be targeted. From nurseries to councils, sensitive safeguarding data remains dangerously exposed on connected systems. 27 Mar 2026 7 min ](/news/st-annes-southampton-ransomware-safeguarding-files-physically-offline)[ ![TfL Hack: 10 Million Records Stolen](/__l5e/assets-v1/77ff397a-d530-4aee-88e3-5098513ae34e/tfl-hack-10-million-scattered-spider-2x.jpg) News ### TfL Hack: 10 Million Records Stolen Transport for London has confirmed that around 10 million customer records were stolen during the 2024 Scattered Spider cyber attack, making it one of the largest data breaches in British history. The revelation raises urgent questions about transparency, regulatory accountability and the case for offline secure storage. 11 Mar 2026 5 min ](/news/tfl-hack-10-million-records-stolen-scattered-spider)[ ![Firevault: 2025 Tech Trailblazers Shortlist](/__l5e/assets-v1/c2acabab-9ada-4969-9d69-b18478181083/firevault-shortlisted-trailblazers-v2-1771248067838-2x.jpg) News ### Firevault: 2025 Tech Trailblazers Shortlist We’re proud to announce that Firevault Limited has been shortlisted for the 2025 Tech Trailblazers Awards, recognised in the Firestarter category. For a young… 29 Nov 2025 6 min ](/news/firevault-shortlisted-for-the-2025-tech-trailblazers-firestarter-award) ## Suggested Reading - [What is Offline Secure Storage The foundation of physical disconnection ](/offline-secure-storage/what-is-oss) - [Why Offline Secure Storage The case for physical control ](/why-oss) - [Ransomware Defence Hold gold copies offline ](/oss-for-ransomware-recovery) - [Control Physical path control for IT and OT ](/solutions/control) - [Knowledge Vault All articles, guides and whitepapers ](/learn/knowledge) - [Book a Demo See Firevault in action ](/demo) [Back to Knowledge Vault](/learn/knowledge)