Cloud Is More Like Fog: What You Cannot See

We’ve grown comfortable with the idea of “the cloud”, a magical, invisible place where our photos, documents, and sensitive files live safely. But behind the…

Mark Fermor

Director & Co-Founder, Firevault

We’ve grown comfortable with the idea of “the cloud”, a magical, invisible place where our photos, documents, and sensitive files live safely. But behind the marketing, the cloud is murky. It’s shared. It’s complicated. It’s foggy. And most of all, it’s not really yours.

When you upload to the cloud, your data enters a vast, interconnected system where visibility and control are diluted. You rely on third parties to keep your most important files safe, while they often mine metadata, log access, and expose your information to potential breaches.

FireVault rejects this model entirely. It doesn’t live in the cloud. It doesn’t connect to the internet. It gives you one thing the cloud never can, total, personal control. Your files aren’t just stored; they’re locked away, physically unreachable, until you say otherwise.

In a world of fog, FireVault is clarity. No third-party access. No shared infrastructure. Just your data, yours alone.

How Firevault helps

• Offline Secure Storage keeps gold-copy data physically disconnected from the network, so a ransomware or exfiltration event cannot reach it.

Talk to Firevault about Disconnect to Protect® for your organisation.

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News31 March 20251 min read

Cloud Is More Like Fog: What You Cannot See

We’ve grown comfortable with the idea of “the cloud”, a magical, invisible place where our photos, documents, and sensitive files live safely. But behind the…

Published by Mark Fermor, Director & Co-Founder

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