News·31 March 2025

Cloud Is More Like Fog: What You Cannot See

We’ve grown comfortable with the idea of “the cloud”, a magical, invisible place where our photos, documents, and sensitive files live safely. But behind the…

Mark Fermor
Mark FermorDirector & Co-Founder, Firevault
1 min read
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A foggy harbour at twilight with industrial buildings barely visible through dense fog, teal water reflections
A foggy harbour at twilight with industrial buildings barely visible through dense fog, teal water reflections

Why it matters

What this means for organisations holding critical data

We’ve grown comfortable with the idea of “the cloud”, a magical, invisible place where our photos, documents, and sensitive files live safely. But behind the…

We’ve grown comfortable with the idea of “the cloud”, a magical, invisible place where our photos, documents, and sensitive files live safely. But behind the marketing, the cloud is murky. It’s shared. It’s complicated. It’s foggy. And most of all, it’s not really yours.

When you upload to the cloud, your data enters a vast, interconnected system where visibility and control are diluted. You rely on third parties to keep your most important files safe, while they often mine metadata, log access, and expose your information to potential breaches.

FireVault rejects this model entirely. It doesn’t live in the cloud. It doesn’t connect to the internet. It gives you one thing the cloud never can, total, personal control. Your files aren’t just stored; they’re locked away, physically unreachable, until you say otherwise.

In a world of fog, FireVault is clarity. No third-party access. No shared infrastructure. Just your data, yours alone.

About the author

Mark Fermor

Mark Fermor

Director & Co-Founder

Co-founder of Firevault, focused on offline secure storage and protecting individuals and businesses from fraud, fines, loss and damage. Speaker, owner and advisor.

How Firevault would handle this

Access decided by you, not assumed by the network

Control by Firevault removes standing pathways and replaces them with connection windows you approve, so stolen credentials and compromised suppliers have nothing standing to abuse.

No standing accessPaths exist only when you open them
VerificationIdentity confirmed before any connection is made
ContainmentA compromised account cannot reach what is disconnected
ControlEvery window and closure is under your command